Brand Kit for Social Media
Set your colors, tone of voice, and image style once. Every post Xroad creates applies your brand kit automatically, so your content looks like you made it, on every platform.
Start for free100 free credits · No credit card required
What's in a brand kit
Every AI generation reads from the same set of rules, so your feed looks like one consistent brand instead of a dozen one-off posts, and people recognize your content before they even see your name.
Burgundy Cherry brand kit
1 of 3 brands · Agency plan
Primary
Secondary
Tertiary
Tone of voice
“We keep it warm, playful, and a little punchy, never corporate.”
Consistent colors on every post
A primary, secondary, and tertiary color, with a color influence setting from subtle to strong, apply to every generation automatically. Your feed stops looking like it was made by three different people.
Copy that sounds like you
You paste one real caption you already wrote. Xroad matches that voice going forward, instead of guessing from adjectives like "friendly" or "professional".
Consistency builds recognition
Image/video style, audience, and offer stay fixed on every generation, and a banned words list blocks off-message copy automatically. That repetition is what makes people recognize your content.
Your real products, not stock AI images
Upload your logo once and it auto-applies to generated images. Add reference images of your real products or team, and generations stay visually consistent with your actual business.
One brand kit per client
Agencies and multi-location businesses switch brand kits from the dashboard. A client's colors or voice never end up in another client's posts.
No manual brand review
The brand kit applies at the moment content is generated, for text and images alike. Nobody has to check every post against a style guide before it goes out.
Set it up in minutes
Paste your website and Xroad drafts your first brand kit for you.
1. Paste your website (optional)
Xroad scans your site and pre-fills your brand kit: name, colors, tone of voice, audience, and image/video style. No site, start from a blank form instead.
2. Refine it
Adjust any field, swap a color, paste a better tone-of-voice example, add banned words, upload your logo and reference images.
3. Every generation uses it
Every AI text and image generation reads your active brand kit from then on. Switch brand kits when you move between clients or locations.
Who needs a brand kit?
Anyone publishing content across more than one platform, or more than one brand.
Agencies
Manage a distinct brand kit for every client account, all from one dashboard, without mixing up brand guidelines between accounts.
Marketing teams
Everyone on the team creates content that matches the same brand kit, without a separate design-review step.
Multi-location businesses
Keep every location's content consistent with the same brand kit, even when different people are posting for each location.